My name is Sarah Clemons and I am a graphic designer and BFA graduate of Baylor University. I am incredibly passionate about design and the powerful ways it can be used to communicate. My aspiration is to use design in a way that best serves others and communicates each client's message through visual language.
Personal Brand Identity
This mark represents a small part of my personality and my design style. The warm, earthy tones paired with organic lines and shapes are resemblant to nature and symbolize my passions and personal design style. I value typography and letter forms, so it was important to me to explore this in the development of my personal identity.
Baylor Libraries – Graphic Design Internship
I worked as a Graphic Design Intern for Baylor Libraries under the Marketing and Communications department from May 2021- May 2022. My responsibilities included designing a variety of work across digital, print, and web platforms for Baylor Libraries.
Seen below is a compilation of logo designs completed for both University class projects and freelance work for businesses.
Sly Fox Coffeehouse – Brand Identity
Sly Fox is a faith-based business that aims to love its customers and the surrounding community through the service of quality, craft coffee and providing a place of rest, productivity, and freedom.
RollGraphy – Brand Identity
Rollgraphy is a charming, family–owned wallpaper company based in Baltimore, Maryland. This company designs and sells customizable wallpaper to clients both locally and online. The Rollgraphy wordmark incorporates shape and color contrast to promote the brand's product simply and effectively. Pattern and color are used to resemble wallpaper patterns and textures.
RollGraphy – Promotional Package Design
The Flaw Box is a promotional package design for RollGraphy, which is “The box meant for your mistakes.” The purpose of the box is to provide the consumers with wallpaper application practice at a smaller scale while also promoting RollGraphy’s products. This is an interactive package intended to engage with the audience and drive people to connect with the brand.
Trip in a Dip – Package Design
These international dips, or "Trip in a Dip," presents three authentic and flavorful dips made with native ingredients from various countries. This brand promotes cultural awareness, authenticity, and commitment to making each dip a unique international experience for consumers. The visual influences are derived from cultural aspects of India, Mexico, and Italy.
Courageous Cosmetics –
Brand Guidelines & Package Design
Courageous Cosmetics is a brand dedicated to the health and wellness of female cancer warriors. The "Resilience" body lotions are an extension of this brand, developed to soothe, hydrate, and heal skin affected by cancer treatment. The visual aesthetic is bright and colorful, incorporating colors that are uplifting while also signifying various types of cancer awareness: purple includes all cancers, blue is ovarian, and pink is breast cancer. Click here to view the full brand guide.
Second Chance Society – Brand Identity
Second Chance Society is a nonprofit organization based in Savannah, Georgia that rescues, rehabilitates, and trains shelter dogs to become service animals.
Beneath the Parks – Poster Design
The concept for this poster series was inspired by my passion for National Park preservation and personal experiences visiting them. Many artistic depictions of the parks portray the natural beauty that you can see from the outside. I thought it would be visually and conceptually interesting to instead, research and explore the significance of what is beneath the parks, or what we cannot see.
Web Design – Health Camp
For this project, I was assigned the task of finding a local restaurant or store website that needed improvement in its design and functionality. Health Camp is a historic Waco restaurant that has been serving the community for many years. It is well known among locals but could need improvement in its online presence and user accessibility, hence this proposal for a website reconstruction designed in Figma.
In addition to my passion for graphic design, I have also developed an interest in photography, and especially enjoy landscapes. These photos consist of portraits taken for a digital photography class at Baylor, along with landscape photos shot in various locations where I have traveled.