ALL IN
First Belton / Giving Campaign
A two-year, church-wide giving campaign that inspired generosity through a unified message, visual identity, and integrated marketing across every platform.
CAMPAIGN BRANDING | CREATIVE DIRECTION | INTEGRATED MARKETING | CONTENT
THE CHALLENGE
Church-wide Generosity & Participation
First Belton was entering a significant season of vision and growth, and we needed a campaign that would clearly communicate the "why" behind giving, create excitement across all generations, and feel distinct, unified, and memorable.
01 / Unify
Create one recognizable campaign identity as well as unify the church in being “ALL IN” with participation.
02 / Communicate
Translate the campaign vision across multiple platforms
and formats.
03 / Establish Trust
After a failed first-attempt in previous years, it was crucial we established trust with church members that this approach was thoughtfully considered,
04 / Engage & Sustain
Create church-wide excitement, implement rollout, and maintain consistent communication for the two-year campaign.
THE VISUAL IDENTITY
Bold.
Recognizable.
Lively.
The ALL IN identity was designed to feel modern, clean, and energetic while staying true to the heart of the church. The visual system included a primary logo, supporting elements, typography, and a vibrant color palette used consistently across every touchpoint.
LOGO & VISUAL IDENTITY
SERMON SERIES GRAPHICS
PRINT COLLATERAL
ENVIRONMENTAL DESIGN
DIGITAL & SOCIAL CONTENT
VIDEO PRODUCTION
PHOTOGRAPHY
LOGO VARIATIONS
TYPOGRAPHY
COLORS
THE IMPACT
38%
83%
Church-wide Giving Participation
73
New Giving Households
114
Households Doubled Their Giving
$18.6 M
Financial Commitments
142%
Increase in Giving
MY ROLE
Creative Leadership
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Creative Direction
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Campaign Branding
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Art Direction
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Integrated Marketing
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Social Media Strategy
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Photography
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Video Production
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Digital + Print Design
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Project Management
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​Stakeholder Collaboration