First Belton Rebrand

FIRST BELTON REBRAND

Church-wide Rebrand

A two-year, church-wide giving campaign that inspired generosity through a unified message, visual identity, and integrated marketing across every platform.

BRAND STRATEGY | CREATIVE DIRECTION | DESIGN | BRAND DEVELOPMENT

THE CHALLENGE

Fragmented, outdated brand identity

After 170+ years as a church, First Belton had grown into a multi-generational, multi-ministry church with a “house of brands” approach, resulting in inconsistent visuals, messaging, and a lack of unity across ministries.

PREVIOUS BRAND IDENTITY

MY ROLE

Creative Leadership

Led the creative process from concept development and leadership presentations through church-wide rollout. Collaborated with ministry leaders and trained staff to establish consistent implementation across all platforms.

Creative Direction
Brand Strategy
Visual Identity & Design
Art Direction

Project Management
Stakeholder Collaboration
Implementation & Training
Ongoing Brand Support

THE VISUAL IDENTITY

Modern.
Clean.
Timeless.

First Belton experienced a significant amount of change and growth after leadership changes in 2021. The former branding did not match the energy and vision of the church to reach younger generations. The "F" and "B" are connected into one mark—a picture of the church family: diverse, yet united by one mission. The circle around the "F and "B" has no beginning and no end—a reminder of God's unending love and the wholeness we find in Him.

LOGO & VISUAL IDENTITY

PRINT COLLATERAL

ENVIRONMENTAL DESIGN

WEBSITE REBRAND

DIGITAL & SOCIAL CONTENT

PHOTOGRAPHY

LEADERSHIP TRAINING

IMPLEMENTATION

LOGO VARIATIONS

COLORS

TYPOGRAPHY

MINISTRY LOGO EXAMPLES

THE STRATEGY

House of Brands to a Branded House

We developed a unified brand strategy to bring every ministry under one cohesive identity, creating clarity, consistency, and a stronger, more recognizable visual presence for First Belton.

Before

Multiple logos & visual styles
Inconsistent messaging
Disjointed ministry identities
Limited brand recognition

After

One unified brand system
Consistent visual language
Connected ministry brands
A stronger, clearer presence

BRAND APPLICATION

A consistent vision everywhere

The new brand was implemented across every ministry, platform, and church space to create a consistent and cohesive experience both online and in-person.